Meet the minds behind BuiltByBots
After ten years running a web design agency, we saw that any business is just the collection of its tools and processes. That's where we fell in love with automation. Then AI came along...
After ten years running a web design agency, we saw that any business is just the collection of its tools and processes. That's where we fell in love with automation. Then AI came along...
Our why
I read a book called The E-Myth. It taught me something about McDonald's. They are so obsessed with their processes that they even tell workers to put exactly five pickles on each burger. That made me look at my own business. I saw how much better I could run things. So after obsessing about how I can improve my processes, I fell in love with automation. Then it hit me: other small businesses know their processes are #@!% too! They just don't know how to fix them. That's our why. We love helping businesses run better. We're hooked on making businesses run better, and getting paid for it.
Our principles
We don't have a mission statement on a wall. We have principles we actually follow.
Tech can be complicated, scary or confusing. We believe in crystal-clear transparency to help our clients make sense of it all.
A simple principle from my dad: mean what you say, say what you mean. We hold ourselves accountable and expect the same.
Driven by Kaizen, or continuous improvement. We're always learning, always pushing what's possible with AI and automation.
Any good project needs both the team and the client to be a good fit. If either party feels it isn't, everyone simply gets to move on.
We see our clients and ourselves as one team building something great together. The best results come when both parties show up.
We take extreme ownership of our commitments. Every project reflects our accountability and the pride we take in delivering excellence.
Our influences
Every good system borrows from proven ones. These are the influences that shaped how we think, market and build.
We believe a business is just its collection of workflows and processes. The E-Myth taught us to build systems like McDonald's. Systems that work no matter who runs them. Alex Hormozi's Money Models taught us how to build business models that actually makes money. Lean Analytics taught us which numbers are valuable to track.
As a business owner, you probably know that you could have the best product, but if you have not figured out how build offers and generate leads, your business will continue to be an uphill battle. Thats why we use Alex Harmozi's lessons and blend it with Winning Without Pitching's strategies to convert vistors into paying clients.
Every owner knows the feeling: you fix one bottleneck and the next appears. The Goal taught us to find the bottleneck causing the largest issues. We keep optimizing until the only bottleneck left is lead flow — a good problem. Then we used Nick Sareav's approach to wire in automations once the machine works well.
Certifications
We practice Kaizen, the habit of continuous improvement. Every certification here is proof we're still learning.
Your questions answered.
We rebranded in April 2024 as our work moved beyond pure creative into automation and AI. What started as PixelByPixel, then DoubleClick, is now BuiltByBots, a focused commitment to measurable results, faster delivery, and systems that save time or make money.
We specialise in automation-first websites, AI and workflow automation, and conversion-focused systems. We build fast, modern sites, then wire them to capture, reply, route and report automatically, so your team saves time and your pipeline grows.
Creativity is the starting line, not the finish. We combine ten years of web craft with AI and Make.com to turn your site into a working system that is capturing leads, replying instantly and feeding your pipeline. We focus on long-term partnerships, measured by outcomes you can see.
A lean, senior-led studio of web developers, designers and automation engineers. We pair human craft with AI tools to handle repetitive work, so our people focus on strategy, UX and results.