About Us | BuiltByBots

OUR STORY

FROM PIXELBYPIXEL TO BUILTBYBOTS — 10 YEARS OF BUILDING WHAT BUSINESSES ACTUALLY NEED

What started as a boutique web design studio called PixelByPixel has evolved into something much bigger. For over a decade we designed and shipped websites that actually sell. Then the industry changed. AI arrived. Automation became accessible.

And we had an aha moment — every business, no matter the size, is just a collection of processes. And most of those processes were being done by hand, by people who should be doing higher-value work. That was the leverage.

When ChatGPT landed, it confirmed what we already felt — the gap between fast movers and slow thinkers was about to become permanent. So we evolved. We rebranded to BuiltByBots. A name that reflects what we actually do now: identify your processes, then build the systems that run them without you. Websites, automations, chatbots, AI agents — one connected stack. Less admin. Less chaos. Just easier growth.

Here is a video showcasing our growth—and ironically, featuring a rebrand to our new black, white, and yellow identity.

OUR PRINCIPLES

OUR 6 PHILOSOPHY PRINCIPAL PILLARS

We don't have a mission statement on a wall. We have principles we actually follow.

01 Transparency Tech can be complicated, scary or confusing. We believe in crystal clear transparency to help our clients make sense of it all.

02 Integrity A very simple principle we got from my dad — mean what you say, say what you mean. We hold ourselves accountable and expect the same.

03 Innovation Driven by Kaizen — continuous improvement. We're always learning, always pushing what's possible with AI and automation.

04 Commitment We believe any good project requires both the creative team and client to be a good fit for each other. If one party feels its not a fit, everyone simply gets to move on.

05 Collaboration We see our clients and ourselves as one team building something great together. Client dedication is vital and delivers the best results when both parties show up.

06 Ownership Taking extreme ownership of our commitments is a core value. Every project is a reflection of our accountability and the pride we take in delivering excellence.

CERTIFICATIONS

TRAINED, TESTED AND CERTIFIED

We invest in our skills so you don't have to worry about ours.

GMB Certified

Google Ads Certified

FrontEnd Web Certified

FrontEnd Web Certified 2

Facebook Ads Certified

Growth Driven Certified

Make Basic Certified

Make Foundation Certified

Make Intermediate Certified

FREQUENTLY ASKED QUESTIONS

GOT QUESTIONS?

We rebranded in April 2024 as our work moved beyond pure creative into automation and AI. What started as PixelByPixel, then DoubleClick, is now BuiltByBots — a focused commitment to measurable results, faster delivery, and systems that save time or make money.

We specialise in automation-first websites, AI and workflow automation, and conversion-focused systems. We build fast, modern sites, then wire them to capture, reply, route and report automatically — so your team saves time and your pipeline grows.

Creativity is the starting line, not the finish. We combine ten years of web craft with AI and Make.com to turn your site into a working system — capturing leads, replying instantly and feeding your pipeline. We focus on long-term partnerships, measured by outcomes you can see.

A lean, senior-led studio of web developers, designers and automation engineers. We pair human craft with AI tools to handle repetitive work, so our people focus on strategy, UX and results.

THEN WE EVOLVED PAST THEM.